BTY NYC is a immersive, one-of-kind training and mindset masterclass for those looking to level-up their fitness and life. Each morning, you'll kit up for a full day of epic adventure—from training sessions and talks with industry thought leaders to curated dining experiences and dynamic recovery sessions. Throughout the weekend, you'll be challenged both physically and mentally, coming out the other side with a renewed sense of purpose to become Better Than Yesterday. Attendees will receive 4 Limited Edition Training Kits, a $600 retail value.